The result is a range of minimal, upcycled apparel that diverts waste from landfill and incineration, and steers it back into wardrobes. By showcasing the dormant value in existing waste products, The R Collective encourages others to follow suit.
Christina also acknowledges that despite the brand’s position, many consumers have concerns around contributing to an industry that perhaps isn’t the most ethical. While conscious consumption might be important to a buyer, figuring out whether a purchase is ethical can require filtering through chaotic sums of information.
“The raft of options to buy these days is just so broad, truly conscious consumers have made a big shift to buying less,” she notes.