Over the past month, our R Collective friends joined #Patchedtogether campaign, led by our long-standing partners, Avery Dennison, to demonstrate our collective resolve to get through these challenging times, together.

Coming out of lockdown-closets all around the world, we stayed CONNECTED and created a dialogue that gave rise to conversations that challenged us to RETHINK our fashion and personal choices, and accept that our fragile system needs a heavy RESET whilst resolving to be honest, compassionate and KIND. Read more to find out what our friends had to say.

Drum roll, please! Putting behind us recent global events, we are delighted to launch Denim Reimagined onto the global fashion stage. Our nine-piece upcycled denim capsule, designed by award-winning designer Jesse Lee and made using upcycled Levi’s® aged inventory and irregular and leftover samples.

This collection represents a huge industry collaborative effort to bring about a collection that reduces clothing’s climate impact and cleans up consumers’ care habits. Read more to learn about our story.

Jesse’s Denim Reimagined collection saw him transform Levi’s® aged inventory and irregular and leftover samples in our creative design effort to prolong denim’s lifespan and inspire consumers about how #WearAndCare for clothes.

Our denim poster boy - who fancies himself as an original subtropical, sea-loving Hong Kong kid - tells us why he is putting surplus denim back into action and cleaning up fashion’s act. Read more about Jesse's story.