Our Team
We are a group of fashion professionals - from sourcing to production, marketing to finance – dedicated to addressing fashion waste, with a circular system of reuse, repurpose, recycle.
Christina Dean
Founder & Chief Operating Officer
A sustainable fashion advocate at the forefront of the sustainable fashion movement for over 15 years. Christina is a thought-leader on fashion’s waste; she is on Asia Tatler’s The Impact List as an influential individual defining the future of Asia; UK VOGUE lists her as one of the UK’s Top 30 Inspirational Women; and UBS calls her a Global Visionary. She is also Founder of NGO, Redress.
Eric Koby
Chief Financial and Operating Officer
A leader in luxury fashion with over 20 years of experience at senior management and board levels. Eric was previously COO, CFO and CEO for brands including Vivienne Westwood, Alice Temperley and Heidi Klein. An expert in Ecommerce growth, Eric has also worked closely with manufacturers on the issue of social and environmental impact.
Kay Liu
Circular Textiles Lead
A sustainability expert with 20 years’ of textile design, supply chain and circular fashion expertise with a Masters in Ethical Fashion. Kay drives our complex circular textile and technical recycling work. Previously at Redress, she devised circular fashion design and educational strategies with global leading multi-stakeholders and led takeback initiatives with global fashion brands.
Seerat Virdi
Digital Marketing and Brand Manager
With a broad, decade-long exciting career across buying, digital marketing, brand building to design, Seerat leads our R Fashion brand and digital marketing. Seerat has a Masters in International Fashion Business; she is a Redress Design Award Alumni; a Top 30 Under 30 according to Hindustan Times India; and she was named a top 8 upcoming sustainable designers by VOGUE India.
Larissa Steel
Production Assistant
Larissa handles our waste logistics and waste inventory and manages our e-comm process and fulfilment. She is completing her Textiles Design degree from UAL Chelsea College of Art and Design, London and is passionate about purpose driven business within textiles and sustainability.
Mia Shu
Sustainability & Design Consultant
7 years of experience, working within the intersection of sustainability, design, and communication. She designs interdisciplinary engagements to facilitate the transition towards a livable and flourishing society.
Our designers
We work with an expanding group of award-winning sustainable designers, who are alumni of The Redress Design Award, the world’s largest sustainable fashion design competition, organised by our sister charity Redress. Designers in our collective are selected for their innovative design skills and their different technical design solutions to our ever-changing array of our rescued material types. Get to know our designers here.
Advisory Board
William Cornelius
Head of Mergers & Acquisitions, VISTRA
Asia market finance expert
Lisa Genasci
CEO, ADM Capital Foundation
Expert in Impact-Driven Philanthropy
Janice Yau Garton
Partner, Stephenson Harwood
Hong Kong Legal Expert
Damien Dernoncourt
Founder & CEO - Naga Brands
Expert in beauty/lifestyle business
Lixi Yuan
Former Investment Analyst
Expert in luxury fashion in China
Deborah Bee
Marketing Consultant
Brand Director, Bee & Sons
Expert in consumer marketing
Mia S. Lei
Founder of MIASUKI