NET SUSTAIN launched in June 2019 and in January 2020 expanded its collection of brands to 100 labels, including Stella McCartney, Mara Hoffman, Gabriela Hearst, E.L.V. Denim and Deadwood. The R Collective’s inclusion on NET SUSTAIN comes at a pivotal time as the fashion industry continues to battle to reduce its 92 million tons of industry textile waste generated every year and its estimated 10 percent contribution to global greenhouse gas emissions.
Meanwhile, shoppers are increasingly conscious of their environmental impact, with more than a third of consumers reporting they have already switched from their preferred brand to another because it credibly stands for positive environmental and/or social practices.
Aiming to support consumers’ knowledge in assessing sustainable brands, Good On You®, the trusted ethical ratings platform, recently rated The R Collective as “GREAT”, further affirming The R Collective’s position as Asia’s leading sustainable fashion brand.