Restyle, Repair, Reuse.


It’s thought we only wear 20% of our clothes 80% of the time.1


Extending the life of clothes by just nine extra months of active use would reduce carbon, water and waste footprints by around 20-30% each.2

We really want you to fall in love with clothes. Recently, we think clothes have become too throwaway and so we want to ramp up how much we respect and value clothes. The more you love your clothes, the better you will care for them, the more you will wear them and the more inspired you will be to style them over and over. We want you to keep your clothes in the fashion loop for as long as possible, to help reverse throwaway fashion trends. You can call us fans of SLOW fashion if you like.


Heaps of clothes are sitting in your closet waiting to be reinvented with a bit of imaginative styling. ‘Shopping your closet’ is how we like to describe it. Restyling your clothes to create multiple outfit combinations is an active way of caring and contributing to a reduction in clothing waste. Let your inner stylist out, it could just save the planet!


We work hard in designing durable clothing that will wear gracefully. If your clothing gets damaged or worn, we encourage you to support your local tailor who can help you to fix buttons or zips, dropped hems or take things in or let them out. Or attend a local workshop to learn a few simple tricks of the trade to do-it-yourself - patchworking never looked so good!


When you no longer want a piece of clothing for your own use, remember that the aim of a more sustainable closet is to keep all clothes in the fashion loop and in active fashion service for as long as possible - and certainly out of landfill. So swap it, resell it, gift it to a friend or donate to your local charity. You can even return your unwanted R Collective items to us and we’ll send them on to our sister charity, Redress to recycle for you.

If you’d like to know more about upping your care culture, then the Dress [with] Sense consumer guide to a conscious closet maybe just want your wardrobe wants. Written by our sister charity, Redress and by The R Collective’s Founder, Christina Dean, this book is crammed with practical tips and inspiring words from fashion professionals and style influencers on how we can all make fashion more sustainable.


A limited-edition upcycled denim collection designed in collaboration with award-winning designer Jesse Lee supported by Levi’s®, unites innovative design & manufacturing to reduce clothing’s climate impact.

Discover Now

37% of jeans’ climate change impact comes from the way we care for it. Prolong your garment’s life and reduce your climate impact. Wash less, wash cold, line dry.

Learn More

1 WRAP Extending the Life of Clothes 2015.
2 Dress [with] Sense - A practical Guide to a Conscious Closet 2017.

R Collective Impact

We donate 25% of our profits to Redress, reducing waste and driving sustainability in the fashion industry.

Learn More