Vogue Business, May 2020
The R Collective has produced a fully traceable denim collection in collaboration with Levi’s, designed to reduce the end-to-end carbon footprint of garments.
Denim Reimagined leverages the Internet of Things (IoT) technology to track the relevant garment information and securely pass it on to consumers. In the last two years, luxury brands have also started to employ IoT technology to inform users on product supply chains or to verify the authenticity of goods. LVMH is developing its own digital platform, Aura, to use across brands; Gabriela Hearst and PVH have worked on digital identity projects; and labels from Ralph Lauren to 1017 Alyx 9sm have partnered with Avery Dennison and Evrythng on digital supply chain tracking.
Denim Reimagined’s point of difference is that, beyond upcycling materials and tracking sourcing, it includes multiple phases of the garment’s life, including customer care and afterlife.
