Euronews

“We respect fibres and we want to keep fibres in fashion,” explains Christina Dean, summing up the rationale of her new eco-fashion brand, The R Collective, which is based entirely on upcycling textile waste.

Twelve years ago, Dean founded an NGO based in Hong Kong called Redress to galvanize both consumers and the fashion industry, especially manufacturers, to adopt sustainable practices. Redress mission is to reduce waste by promoting the circular economy.

That means stopping waste from being created by educating emerging designers about sourcing, repurposing and minimizing waste, that is, upcycling.

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Our Founder and CEO, Christina Dean wearing the Cayce Jacket from the 'Start From Zero' collection