The R Collective was formed two years ago. The reality is, we’re going to be buying more and more clothes and we’re going to be producing more and more clothes. I’ve seen a lot of waste over the years from having been working in the industry. I’ve also seen a lot of passionate designers and people who want to buy sustainable fashion. That was kind of the fertile ground for the brand.
We upcycle right from the waste of premium brands and manufacturers. We then collaborate with award-winning sustainable fashion designers, who are the winners of our Redress Design Awards, to create The R Collective. We sell the collection directly to consumers through our website and select retailers. We then inject 25% of our profits back into Redress.