We are passionate about inspiring a better culture of care for your clothes, from cleaning to styling, so that you keep clothes in the fashion system.
It is estimated that 1/4 of the carbon footprint of a garment comes from the way we care for it.1
Each cycle of a washing machine could release more than 700,000 microscopic plastic fibres into the environment.2
Many other clothes come with exaggerated care instructions, which leads to hefty environmental price tags associated with laundry care, and many consumers are not fluent in appropriate cleaning methods, leading to damaged clothing. That is why we strive to empower your cleaning methods to prolong your garment’s life.
We take the wash-less, wash cool and line dry or dry flat mantra, which will lighten your laundry load, literally. We use easy-care fabrics that can be machine washed instead of dry-cleaned. Look for our ‘Don't Overwash’ symbol.
BE GOOD TO THE ENVIRONMENT
All materials are tested to ensure the easiest care for the customer as well as consideration of the environmental impact for its second life.
When needed, consider refreshing simply by airing, using a steamer or spot cleaning to extend your washing cycles. When machine washing, cooling down is like slowing down. For example, just going from 40 degrees down to 30 degrees saves up to 60% of your energy consumption from washing.3
To dry clean or not, that is the question.
The good news is there are alternatives to dry cleaning, which is a chemical-heavy process that’s hard on your garments and the environment. The misconception is that whilst ‘Dry Clean Only’ is often put on our delicate fabrics (wools, cashmeres, silks) and garments with multiple components (jackets, coats, or clothes with sequins or beads), often a quality washing machine with a gentle cycle used at low temperature with gentle detergents and a garment bag could to the cleaning work at home. So could a hand wash or spot clean. If you have to visit the dry cleaner, make sure to pick one that uses more environmentally friendly processes.
Styling your wardrobe
Extending the life of clothes by just nine extra months of active use would reduce carbon, water and waste footprints by around 20-30% each.4
It’s thought we only wear 20% of our clothes 80% of the time.5
That means there’s heaps of clothes sitting in your closet waiting to be reinvented with a bit of imaginative styling. ‘Shopping your closet’ is how we like to describe it. Restyling your clothes to create multiple outfit combinations is an active way of caring and contributing to a reduction in clothing waste. Let your inner stylist out, it could just save the planet!
When you no longer want a piece of clothing for your own use, remember that the aim of a more sustainable closet is to keep all clothes in the fashion loop and in active fashion service for as long as possible - and certainly out of landfill. So swap it, resell it, gift it to a friend or donate to your local charity. You can even return your unwanted R Collective items to us and we’ll send them on to our sister charity, Redress to recycle for you.
If you’d like to know more about upping your care culture, then the Dress [with] Sense consumer guide to a conscious closet maybe just want your wardrobe wants. Written by our sister charity, Redress and by The R Collective’s co-founder, Christina Dean, this book is crammed with practical tips and inspiring words from fashion professionals and style influencers on how we can all make fashion more sustainable.FIND STOCKISTS
1 WRAP Valuing our clothes 2017.
2 Research from Plymouth University, published Marine Pollution Bulletin 2016.
3AEG Care Label Project.
4 WRAP Extending the Life of Clothes 2015.
5 Dress [with] Sense - A practical Guide to a Conscious Closet 2017.
R Collective Impact
We donate 25% of our profits to Redress, reducing waste and driving sustainability in the fashion industry.Learn More