*The carbon emissions and water savings are evaluated by our impact assessment partner, Vaayu. They use the Circular Footprint Formula (CFF), an extension of Life Cycle Analysis (LCA). They analyse the flow of materials and energy into the product throughout its life cycle, from cradle to grave, including raw material extraction, product assembly, labelling and printing, packaging, transport and distribution, product use and end-of-life. In this scenario, CFF measures the amount of resources used and the emissions linked to the rescued and recycled content and recyclability of the product. The measurement meets the need for a standardised approach to assess environmental burdens and credits for suppliers and end users of recycled materials, whilst taking into account market characteristics.