Corporate Gifting: When Good Intentions Become Waste
In an ideal world, corporate gifting is meant to build relationships, reward teams and create meaningful brand experiences. But recent research paints a nastier reality check on corporate gifting’s wasteful ways.
Source: Loop & Tie, 2024 Impact Report
With global landfills bursting at the seams, we want to be part of the waste-reducing solution. We believe the difference between a gift that is cherished and one that is chucked comes down to design, design, design.
Designed to Stay in Use
Products people keep for long are rarely accidental. They are designed to be useful, desirable and relevant. For us, that means considered design and responsible material choices that give each product a stronger reason to stay in use (and yes, we are biased!).
From product design and material selection to bespoke branding, storytelling and marketing support, we bring those elements together to help our corporate partners create products with purpose and a story worth sharing.
Putting Reclaimed Materials Back to Work
And while design gives a product a reason to stay in use, the materials behind it matter just as much.
For us, responsible sourcing starts with making better use of what already exists. We reclaim, reuse and recycle textile and leather waste from global fashion businesses, from deadstock and unsold materials to more complex and IP-sensitive waste streams. Think canvas, denims, silks, cottons!
We do this through two waste reclaim pathways: R Textiles and R Products.
Through R Textiles, we reclaim and securely recycle complex or IP-sensitive fabrics and garments that cannot be reused in their existing form, transforming them into recycled fibre, yarn and new fabric.
Through R Products, we reclaim and reuse luxury textile and leather waste to create responsible corporate products and packaging.
Together, these two pathways allow us to work with materials in different ways. That means our partners can address different waste challenges through one connected approach, bringing material expertise together with product development, design, branding and storytelling.
Turning Good Intentions Into Something Worth Keeping
The research points to something simple: people value corporate products that are useful, high quality and relevant to them.
Source: PPAI Consumer Research, 2026
For us, that reinforces the way we already work: create considered products people want to keep, while applying our material expertise to put fashion's excess resources back to work.
By reclaiming deadstock, unsold, obsolete and IP-sensitive textile and leather waste, we can preserve the value already embedded in those materials, keep them in circulation for longer and reduce demand for virgin resources.
The result is corporate gifting that can work harder on both sides: creating something of value for the recipient while creating new value from materials a business already has.
See Our Approach in Action
Explore our R Projects to see how we have worked with global partners to reclaim, reuse and recirculate excess materials through responsible products and packaging.