The fashion Industry has a problem. It’s called sustainability. Cumulatively, the fashion industry produces approximately 20 percent of all global water waste. Additionally, 85 percent of textiles end up in landfills or are incinerated, when most of these materials could be reused. Read more about circular economy.
We are in the midst of a war on plastic and it’s time to shift our strategy... Ninety-one percent of the plastic that has ever been created on our planet has not been recycled. It is still out there - in our oceans, in our landfills, in our communities. Guest writer Jo Lorenz welcomes Plastic Free July and explores more initiatives to help reduce single-use plastics.
Discerning customers are increasingly demanding for sustainability and transparency in their fashion and lifestyle choices - and this demand means we are very happily at the precipice of mountainous shift towards a greener and more equitable circular economy. Yet with so many companies boasting they are eco-friendly, sustainable, organic et al, how do we know when the companies we are supporting are legit, or when they are simply ‘greenwashing’ us?